Our teenagers and young adults are required to present a personal ‘brand’ from a very young age and seek reassurance in the form of likes and shares. This happens at an already turbulent and emotional time of life.
It exacerbates negative thought: “You are not pretty enough, thin enough, popular enough or accepted enough”. Generation Z are the first to go through the journey into adulthood with a digital spotlight focused squarely on them.
Fear Of Missing Out – FOMO – is also enabled through social media. We can see the images of friends connecting, parties, and experiences that they are missing out on or were not invited to.
Under these conditions of emotional exposure, and combined with the feedback loop of digital profiles, I am in no doubt that the digital landscape of our teens has become a fertile breeding ground for increased levels of anxiety, depression and even worse, teen suicide. It’s because of this and the reality of the impact it is having on those teens that I chat with that I’m Enough was formed.’
– Cathy Mellett, I’m Enough Charitable Trust Founder and Director of Net Branding (A Digital Marketing Agency)